ReimaginingHSO.com
From Microsoft solutions partner
to AI-native transformation company.
- Evolution
- Transformation
- Revolution
01 — The ambition
More
Value
More
Intelligence
More
Adaptability
More
Growth
02 — The opportunity
HSO is moving beyond the perception of a traditional Microsoft implementation partner. The digital experience should communicate a company that combines AI, human expertise, industry knowledge, Microsoft technology and enterprise intelligence — as one system.
Transformation that keeps getting smarter
HSO in motion
03 — The challenge
- ↓ 01Traditional consulting
- ↓ 02AI-enabled consulting
- ↓ 03AI-native transformation
04 — Three creative routes
Three directions, each one step further from today. Watch this page change with them.
Route 01
AI-native. Familiar.
Elevate what exists.
Maintain
- Existing HSO brand
- Current colour heritage
- Core layout structure
- Recognisable HSO experience
Modernise
- Hero
- Motion
- Video
- Storytelling
- Digital experience
- Creative change
- Evolutionary
- Implementation impact*
- Lower
*Conceptual indication, not a cost statement.
Route 02
The intelligent enterprise.
Bridge today and tomorrow.
Keep
- HSO logo
- Blue heritage
Reimagine
- Typography
- Colour system
- Interface
- Motion language
- Interaction
- Dark mode & depth
- Creative change
- Transformational
- Implementation impact*
- Medium
*Conceptual indication, not a cost statement.
Route 03
The operating system for enterprise transformation.
Reimagine everything.
Keep
- HSO logo
Challenge
- Everything else
- Creative change
- Revolutionary
- Implementation impact*
- Higher
*Conceptual indication, not a cost statement.
Three routes.
One decision.
05 — Compare the routes
Drag the future closer.
Move the slider. The same HSO homepage changes its colour, type, depth and motion as it travels from Evolution to Revolution.
Evolution
Transformation
should deliver more.
Route 01
Evolution
AI-native. Familiar.
- Motion intensity0
- Gradient depth8
- Interface change10
- Spatial depth0
06 — Our approach
01
Discover
Translate HSO's strategy and briefing into digital experience principles.
02
Define
Define storytelling, information architecture and creative boundaries.
03
Design
Develop three visibly progressive creative directions.
04
Prototype
Bring key interactions and motion to life.
05
Select
Evaluate the three routes together with HSO.
06
Refine
Develop the selected direction into a coherent future-state concept.
07
Deliver
Provide the creative and technical foundation for the next phase.
07 — Deliverables
What we will create.
- Homepage architecture
- Homepage mock-up
- Desktop direction
- Mobile direction
- Motion strategy
- Animation storyboard
- Video recommendations
- Visual system
- Typography treatment
- Design rationale
- Technical implications
- Now vs later considerations
For the selected direction
One route, taken further.
- Refined homepage experience
- Hero video / animation
- Additional interactive animation concepts
- Component library examples
- Future-state website vision
- Technical implementation considerations
08 — From design to experience
Don't just
show the future.
Experience it.
Traditional concept development often ends in static mock-ups. For HSO, we want to go further.
Where valuable, Perplex combines design and AI-assisted development to bring interactions, motion and storytelling to life during the concept phase — so selected ideas are demonstrated interactively, not only presented as static designs.
01
Strategy
02
Figma
03
Interactive prototype
04
Validation
05
Production
Production development is a separate next phase and not part of this proposal.
09 — Inspiration
HSO referenced digital leaders that approach technology, storytelling and interaction differently. We don't copy them — we translate their principles into original HSO experiments.
Systems become visible.
Experiment 01
- Source of inspiration
- Palantir
- Design principle
- Make complex systems legible.
- What inspires us
- Interfaces that reveal how data, people and decisions connect.
- How this could translate to HSO
- An HSO intelligence map that shows how expertise, Microsoft technology and agents compound across a customer.
Experiment 02 — Inspired by OpenAI & Anthropic · Complexity made simple
Confidence can come from simplicity. Huge type, very little interface, a single source of light. For HSO: let the clarity of the proposition carry the page.
Experiment 03 — Inspired by Apple · Storytelling through motion
Make technology tangible.
Experiment 04
- Source of inspiration
- Stripe
- Design principle
- Show the product, not a metaphor.
- What inspires us
- Precise floating interfaces that make abstract infrastructure concrete.
- How this could translate to HSO
- Real HSO workflows, agents and data rendered as calm, layered interface fragments.
Agent run · Order-to-cash
Knowledge reuse
+38% reuse across projects
Workflow
Technology
with energy.
Experiment 05
- Source of inspiration
- NVIDIA
- Design principle
- Let power be felt.
- What inspires us
- Confident gradients and movement that signal scale and compute.
- How this could translate to HSO
- Enterprise intelligence visibly flowing through HSO — energetic, yet enterprise-grade.
Interfaces can feel alive.
Experiment 06
- Source of inspiration
- Arc & Notion
- Design principle
- Fluid, contextual interfaces.
- What inspires us
- Panels that respond to attention and re-arrange around intent.
- How this could translate to HSO
- HSO propositions that expand where the visitor focuses — credible, not playful.
10 — Experience lab
The experience
behind the experience.
Exploring how HSO could feel before defining exactly how HSO should look.
11 — Proof
12 — Possible technical future
Designed for the future. Built on what works.
Potential future architecture — subject to technical validation
Perplex considers both experience and engineering. This is an indicative direction, not a statement about HSO's current environment.
- 01
Umbraco
Content & structured data
- 02
Content Delivery API
Headless delivery
- 03
Modern front-end experience
Motion-first, performant
- 04
Cloud / Azure
Hosting & scale
- Engineering
- Git
- SonarQube
- Security testing
- Analytics
- Performance monitoring
13 — Planning
From brief to direction.
Proposed planning, 1–23 October 2026. To be confirmed together at kick-off.
Kick-off & exploration
1–2 Oct
Creative exploration
5–9 Oct
Three concept directions
8–14 Oct
Concept presentation
15–16 Oct
Feedback & refinement
16–20 Oct
Finalisation
20–22 Oct
Final presentation
23 Oct
23 Oct
Final presentation of the selected, refined direction.
14 — Phasing
One process.
Three clear phases.
Phase 01
Exploration & creative direction
Translate strategy into a clear creative foundation.
- Kick-off
- Brief analysis
- Digital experience principles
- Storytelling structure
- Creative boundaries
- Technical considerations
Phase 02
Three creative directions
Develop Evolution, Transformation and Revolution — including all per-route deliverables.
- Evolution
- Transformation
- Revolution
Phase 03
Selected concept development
After HSO selects a preferred direction.
- Refine the homepage experience
- Develop motion
- Hero video / animation
- Component examples
- Interactive prototype elements
- Future-state website vision
Next
Technical realisation
Not included in this proposal
15 — Investment
Investment.
- 01Exploration & creative direction€0
- 02Three creative directions€0
- 03Selected concept development€0
Total investment
€0
Excl. VAT
Current scope
Creative concept development + development of the selected creative direction.
Not included
Full technical realisation of HSO.com.
Next phase — Technical realisation
After selection and validation of the preferred direction, Perplex can develop a detailed technical architecture, implementation approach, planning and realisation proposal.
16 — Assumptions
What this is built on.
- 01Scope focuses on homepage concept development.
- 02Three creative directions are developed.
- 03One selected direction is further refined.
- 04Full website development is excluded.
- 05Technical architecture is indicative until validated.
- 06Existing HSO content and brand assets are supplied where required.
- 07Feedback and decision-making happen within the agreed planning.
- 08Third-party production costs, licences or specialist production are excluded unless explicitly included.
- 09Final video production scope is subject to agreement.
17 — Success looks like
The future of enterprise transformation.