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Quote · October 2026

Creative concept proposal

Reimagining
HSO.com

An AI-native homepage concept in three creative routes — Evolution, Transformation and Revolution — with one selected direction developed further.

Transformation should deliver more.

Client
HSOAgency
PerplexDate
October 2026
Perplex × HSO · Homepage concept01
Quote · October 2026

01 — Our understanding

The question

Challenge

HSO is changing — from Microsoft implementer to AI-native transformation partner. The current homepage does not yet tell that story.

Objective

Create a homepage concept that makes HSO's new positioning tangible: human expertise and digital intelligence, working together.

Intended outcome

  • A shared creative direction the HSO board can decide on
  • A homepage concept that proves HSO is AI-native, not just says it
  • A clear foundation for the technical realisation that follows

02 — Why Perplex

Why Perplex

01Concept and technology in one team
Strategy, creative, motion and development work side by side — ideas are designed to be built.
02Umbraco & headless expertise
Deep experience with Umbraco and modern headless architectures means our concepts are created with future technical feasibility in mind.
03AI-first in how we work
We use AI in our own process for research, prototyping and content — and know where it adds value.
04Proven immersive experiences
Work such as AI Hub Arnhem and Umbraco × Perplex shows digital storytelling that is interactive and measurable.
05Fast and focused
From kick-off to final concept in just over three weeks, with clear decision moments for HSO.
06A partner after the concept
We can take the selected direction into technical realisation, so nothing gets lost in translation.
Perplex × HSO · Homepage concept02
Quote · October 2026

03 — Scope

Clear scope

This proposal covers creative concept & design.
Technical realisation is a separate next step.

Included

  • ✓Kick-off session and analysis of the HSO brief
  • ✓Digital experience principles and storytelling structure
  • ✓Three creative routes, developed in parallel: Evolution, Transformation, Revolution
  • ✓All per-route deliverables (see 'What you receive')
  • ✓Concept presentation to HSO stakeholders
  • ✓One feedback round on the three routes
  • ✓Selected concept development of the direction HSO chooses
  • ✓Hero motion / animation concept & prototype and component examples
  • ✓Interactive prototype elements for the selected direction
  • ✓Final presentation on 23 October 2026

Not included

  • —Technical realisation: production frontend, Umbraco implementation, CMS configuration, Content Delivery API, integrations, hosting, deployment, production QA and go-live
  • —Design of pages other than the homepage
  • —Content creation, copywriting and translations beyond concept level
  • —Final specialist video production, licensed footage, photography and 3D production
  • —Additional feedback rounds beyond the agreed planning

04 — Deliverables

What you receive

Per route

  • — Homepage architecture
  • — Homepage mock-up
  • — Desktop direction
  • — Mobile direction
  • — Motion strategy
  • — Animation storyboard
  • — Video recommendations
  • — Visual system
  • — Typography treatment
  • — Design rationale
  • — Technical implications
  • — Now vs later considerations

Selected route

  • — Refined homepage experience
  • — Desktop and mobile refinement
  • — Hero motion / animation concept & prototype
  • — Additional interactive motion concepts
  • — Component library examples
  • — Future-state website vision
  • — Technical implementation considerations

Motion concepts are designed and prototyped to demonstrate the intended experience. Final specialist video production, licensed footage, photography, 3D production or other external production is excluded unless explicitly agreed.

Perplex × HSO · Homepage concept03
Quote · October 2026

05 — Three creative routes

Three routes. One selected direction.

Not three variations of the same design. Three deliberately different levels of transformation. Developed in parallel; HSO selects one.

01

Evolution

Elevate what exists.

Recognisable → Elevated

Maintain: Existing HSO brand, Current colour heritage, Core layout structure, Recognisable HSO experience

Modernise: Hero, Motion, Video, Storytelling, Digital experience

02

Transformation

Bridge today and tomorrow.

Recognisable → Reimagined

Keep: HSO logo, Blue heritage

Reimagine: Typography, Colour system, Interface, Motion language, Interaction, Dark mode & depth

03

Revolution

Reimagine everything.

Reimagined → Category-defining

Keep: HSO logo

Challenge: Everything else

06 — Approach

How we work

  1. 01Discover. Translate HSO's strategy and briefing into digital experience principles.
  2. 02Define. Define storytelling, information architecture and creative boundaries.
  3. 03Design. Develop three distinct creative routes in parallel — deliberately different levels of transformation.
  4. 04Prototype. Bring key interactions and motion to life.
  5. 05Select. HSO evaluates the three routes and selects one preferred direction.
  6. 06Refine. Develop the selected direction into a coherent future-state concept.
  7. 07Deliver. Provide the creative and technical foundation for the next phase — what can be realised now, what may follow later, technical and production implications, and how the experience scales beyond the homepage.

Design with implementation in mind.

Every creative direction is considered not only as an idea, but as a potential digital experience that ultimately needs to be built.

Perplex × HSO · Homepage concept04
Quote · October 2026

07 — Planning

October 2026

Kick-off & exploration
1–2 Oct
Creative exploration
5–9 Oct
Three concept directions
8–14 Oct
Concept presentation
15–16 Oct
Feedback & refinement
16–20 Oct
Finalisation
20–22 Oct
Final presentation
23 Oct

08 — Investment

Investment

01Exploration & creative direction
Kick-off · Brief analysis · Digital experience principles · Storytelling structure · Creative boundaries · Technical considerations		€ —
02Three creative directions
Evolution · Transformation · Revolution		€ —
03Selected concept development
Refine the homepage experience · Desktop & mobile refinement · Hero motion concept & prototype · Component examples · Interactive prototype elements · Future-state website vision		€ —
—Technical realisation — next step, not included
Once the preferred creative direction has been validated, Perplex can translate the concept into a technical implementation plan and separate realisation proposal.		On request
Total · Excl. VAT€ —
Perplex × HSO · Homepage concept05
Quote · October 2026

09 — Assumptions

Assumptions

  • Scope focuses on homepage concept development.
  • Three creative directions are developed.
  • One selected direction is further refined.
  • Full website development is excluded.
  • Technical architecture is indicative until validated.
  • Existing HSO content and brand assets are supplied where required.
  • Feedback and decision-making happen within the agreed planning.
  • Third-party production costs, licences or specialist production are excluded unless explicitly included.
  • Hero motion concept and prototype are included. Final specialist video production, licensed assets and external production costs are subject to separate agreement.

By 23 October, HSO will have

  • — Three visibly progressive creative directions
  • — A clear comparison between Evolution, Transformation and Revolution
  • — An understanding of motion and interaction for each direction
  • — Technical and production implications
  • — Now-versus-later considerations
  • — A selected direction developed into a stronger future-state concept
  • — A foundation for deciding on technical realisation

10 — Agreement

Approval

On behalf of HSO

Name · Date · Signature

On behalf of Perplex

Name · Date · Signature

Questions? hello@perplex.nl